International House of Pancakes asked us to help them improve their menu pricing strategy to maximize profit. Our team was able to analyze recent historical unit sales at varying price points and developed a forecasting tool that predicted unit sales impact at different price increase levels. IHOP was then able to see the highest price point an item could sell for before there was an adverse effect on item and menu sales revenues.
For more than four years Wendy’s International was provided extensive product and program analysis covering everything from top-line sales to individual product menu mix impact. Multiple analysis projects covered over 5,000 restaurant units that contributed to system-wide decisions on pricing, new product introductions, and late night hour extensions.
The company wanted to roll out a new product line to expand and enhance brand sales.In an effort to predict success or failure of the new product line, the company wanted to set up a formal test utilizing controlled markets as benchmarks to test markets. We were asked to identify the best control and test markets.To answer this request, a ranking table of variables was developed utilizing the product’s target demographic and calculated a weighted average total score for each market.After ranking the variables highest to lowest, we defined market categories by percentiles so the company had options of stronger vs. weaker markets to select.
This National Organization needed a quantitative method of evaluating national promotion initiatives. We were able to interpret an economic model written to evaluate the impact on dairy supply and demand of international trade from dairy exporting countries.This Cost / Benefit model allows dairy products of any form to be compared with each other based on the value of components that are used to determine the amount a farmer receives for his milk.The model is being used to strategize and prioritize on-going project investments.
