Is your Brand adding value to your business? Are you charging the optimal price for your product or service? Is your Brand adding sales and driving traffic? Is your Brand differentiating you from the competition?
These questions can only be answered after a proper situation analysis is done for your business. Key elements to the situation analysis are;
1. Company and Location 2. Product and Service 3. Target Customer Market 4. Competition 5. Strengths, Weaknesses, Opportunities, Threats
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